Yeovil is set to be transformed into a giant game thanks to National Lottery funding from Sport England

Yeovil is set to be transformed into a giant game thanks to National Lottery funding from Sport England

Posted: Tue, 12 Apr 2022 17:38

Yeovil is set to be transformed into a giant game thanks to National Lottery funding from Sport England

An innovative physical activity game that has engaged more than a million people is set to launch in Yeovil, South Somerset.

The Beat the Street game will take place in Yeovil from 4th May to 1st June 2022 thanks to a National Lottery grant from Sport England.

Beat the Street encourages people to get outside and to get active and is open to anyone of any age who would like to take part. The game works by turning the town into a real-life game and residents will soon start to see special sensors called Beat Boxes appearing on lampposts around the area.

Prior to the game, primary school pupils from 13 participating schools will be provided with cards while parents and teachers will also receive a card from the school so they can accompany children. The wider community can pick up a free contactless card from a distribution point listed on the website

Players join a school or community team to play, or you can set up your own with a minimum of 6 players. Players then walk, run, scoot, wheel, or cycle between the 37 Beat Boxes which are spaced half a mile apart – tapping the fobs or cards as they go. The further players travel, the more points they score.

Beat the Street was created by Dr William Bird MBE, an expert in physical activity and the founder of Intelligent Health. He said: "Beat the Street has not only had a significant impact on increasing low levels of physical activity amongst adults and children, but also helps reduce congestion, improves air quality, and helps families spend time in green spaces together. It has been adapted to ensure that it's safe to play during the COVID-19 pandemic with contactless cards".

Jane Knowles, Somerset Activity and Sports Partnership CEO said: "We are incredibly excited to be bringing this game to Yeovil this Spring. We have seen fantastic results from the games in Bridgwater and Taunton and hope to replicate the enthusiasm and fun this game brings in Yeovil. We know that one of the best things people can do right now for their physical and mental health is to move more and to get out into green space where possible, and Beat the Street really helps people do just that in a safe way.

"It's free to take part in Beat the Street and it's open to everyone regardless of age, ability or background. It's an inclusive game that encourages you to exercise from your front door and to clock up the miles within the game framework."

According to research, one in four people in England does less than 30 minutes of physical activity a week, which classes them as inactive. Four out of five primary school children do not get the recommended amount of daily exercise of 60 minutes a day.

The game will be jointly run by Somerset Activity and Sports Partnership (SASP), Somerset County Council and South Somerset District Council.

The National Lottery funding from Sport England will not only help people in Yeovil to get active, but also to leave a positive legacy to improve the community's health and wellbeing.

For more information on updates on the game, please click onto or follow 'Beat the Street Yeovil' on Facebook and follow @SASPsomerset on twitter and sasp_somerset on Instagram.

Tags: Active Communities, Active Travel, Featured

Partners and Sponsors

Partners and Sponsors

  • Sport England
    Active Partnerships
    Somerset Business Award Winner
    Somerset Chamber of Commerce
    Disability Confident
  • Somerset Skills & Learning
    Youth Sport Trust
    activity alliance
    Sedgemoor District Council
    Avon & Somerset Police
  • South Somerset District Council
    Somerset Partnership
    Yeovil Hospital Healthcare
    Taunton & West Somerset Council
    Mendip District Council
    Homes in Sedgemoor
  • Macmillan Cancer Support
    Spark Somerset
    YMCA Dulverton Group
    Department for Work & Pensions
    Somerset CCG
    together team
    Somerset Cricket Board
    British American Football Association
    Badminton England
    Somerset FA
  • British Cycling
    Create Development
    Children in Need
    The Salvation Army
    Somerset County Council
  • Channel Adventure
    Somerset Community Foundation
    Nova Sports & Coaching
    Zing Somerset
    Sports Coach UK