We Are Undefeatable Evaluation Report
Posted: Fri, 03 Dec 2021 11:13
Over 1 in 4 people live with at least one long-term health condition and these numbers are rising. You are twice as likely to be inactive if you have a health condition, however being active can help to manage over 20 long-term conditions such as depression and type 2 diabetes; it reduces the risk of developing some conditions by up to 40% and can delay the onset of and reduce the severity of many health conditions.
We Are Undefeatable is a national campaign and movement to inspire and support people with health conditions to be active. Developed by 16 leading health and social care charities and backed by expertise, insight and significant National Lottery funding from Sport England, its purpose is to support and encourage finding ways to be active that work with each person's conditions, not against them.
The campaign is multi-channel and aims to reach as many people as possible. You may have seen the national campaign promoted on TV, social media, out of home, and in national news coverage during the campaign bursts run approximately every quarter, with continuous social media activity to maintain momentum. Alongside the national promotion, and to support a place-based approach to the activation of We Are Undefeatable, Sport England invested £750,000 across 10 local authority areas identified as having either a high number or high proportion of their local adult population living with a long-term condition. SASP were successful in being awarded pilot activation status by Sport England for the We Are Undefeatable campaign across West Somerset in November 2019.
West Somerset has always been a difficult place to activate due to its rural geography, limited public transport links and ageing population, issues which are prevalent across wider Somerset. Digital inequality is also an issue, particularly with the older population; digital access and confidence is low across area. The aims of the campaign strongly aligned with the direction of SASP's strategic priorities around supporting older adults and people with long-term health conditions through physical activity.
The COVID-19 pandemic has presented numerous challenges and had a considerable impact on the ability to perform all of the original plans for the activation. SASP had the option to pause the We Are Undefeatable activation activities, but instead chose to adapt the approach and continue to promote and encourage physical activity to those with long-term health conditions throughout the pandemic restrictions. By continually working with, and learning from, partners and the community, SASP has been able to adapt their approach and continue to promote the We Are Undefeatable campaign across Somerset.
Along the way, key insight has been gathered, sustainable projects have been implemented, and the We Are Undefeatable message has been embedded and amplified across partnerships and the community.
SASP have produced an evaluation report online for people wishing to understand more about the campaign activation journey, the challenges, successes and learning, and insight and recommendations in West Somerset (and wider as we expanded to the rest of the county in response to the pandemic). Click here to read the report.
We have also produced a video to bring the campaign to life. Take a look at our video here, where you hear from our WAU ambassadors about their journeys and also the various programmes we have developed to support people to move more with health conditions.
Find out more information specifically on how to get involved in the 'Love to Pedal' programme or 'Walk Your Way' programme. For more information, resources and opportunities to become more physically active at home, in the workplace and outside in Somerset, please visit the SASP website: www.sasp.co.uk/health