We Are Undefeatable Somerset Long Term Health Conditions Campaign Launches
Posted: Mon, 06 Jan 2020 13:59
SASP are excited to launch the Somerset Long Term Health Conditions Campaign; We Are Undefeatable Somerset. This campaign aims to inspire and encourage those living with long term health conditions in Somerset, to be active and move more, in ways that work for them.
As part of the Somerset campaign, we have recruited Ambassadors to be the face of the campaign and the agents for change in their local areas. All our ambassadors have one or more long term health conditions and are positive about physical activity in all its forms – just doing what they can, when they can. Powerful stories of using physical activity to increase health and happiness through fun, friendships and better physical fitness. We hope they will inspire and connect with other older people with Long Term Health Conditions to think about moving just a little more to help them have a better quality of life – their films and poster campaigns will be being used throughout West Somerset and the rest of the County over the coming year.
This localised campaign comes from the national campaign that launched in August 2019. Sport England launched the 'We Are Undefeatable' in collaboration with 15 of the leading health and social care charities in the UK. Using videos, posters and more, people with long-term conditions all over the UK are being inspired to increase their levels of physical activity and are being introduced to new ways that they can get moving.
The need for this campaign came about after research from across the country. 1 in 4 people in England are currently living with a long-term condition and are twice as likely to be inactive. This means that there are an estimated 15 million people in the country with a condition that could be either eased or supported with physical activity.
While this campaign is targeting all of Somerset, a large focus is on the West Somerset population. The ageing population in West Somerset is growing extremely fast with older people making up over 30% of the population growing to over 50% in some areas by 2023. Data shows we are living longer but the difference between healthy life expectancy and life expectancy is widening.
A significant number of the Long-Term Conditions we see in West Somerset are around the more elderly population. In West Somerset in 2013/14 there were 2586 people with 2 or more long term conditions and patients aged 65 or over with a long-term condition attended A&E 1157 times and Minor Injuries Unit (MIU) 1226 times. This accounted for 77.4% of A&E and 60.9% of MIU attendances in that age group. We would hope to work to lessen some of this demand with our work.
Sport England has generously grant aided this work in West Somerset with Somerset County Council enabling SASP to have a countywide remit in 2020 and we are grateful for this investment.
We are officially launching the We Are Undefeatable Somerset Campaign on Wednesday 29th January at The Beach Hotel, Minehead, from 10:00 – 12:00, where local ambassadors for the campaign will be sharing their inspiring stories, as well as key speakers from Public Health, the Clinical Director for the Living Better Primary Care Network and practising GP in Dulverton and also the SASP CEO. Similarly, to the national campaign, we will be releasing our own posters, images and videos, which will be available for use and viewing on our website, on social media, in medical centres and more. We will be releasing these resources alongside the official launch of the campaign