Long Term Health Conditions
We Are Undefeatable Campaign
Over 1 in 4 people live with at least one long-term health condition and these numbers are rising. You are twice as likely to be inactive if you have a health condition, however being active can help to manage over 20 long-term conditions such as depression and type 2 diabetes; it reduces the risk of developing some conditions by up to 40% and can delay the onset of and reduce the severity of many health conditions.
For the first time ever, 15 leading health and social care charities are launching a national campaign and movement to inspire and support people with health conditions to be active.
The campaign is inspired by, and features, the real-life experiences of people with health conditions getting active despite the ups, downs and unpredictability of their condition. The campaign "We Are Undefeatable"aims to support people living with health conditions to build physical activity into their lives, in a way that their condition allows, and to celebrate every victory big or small. A brand new website WeAreUndefeatable.co.uk and social media channels will provide inspiration, reassurance and support.
The "We Are Undefeatable" campaign will launch on 29th August for 6 weeks. It will feature in England on TV, radio, PR, and online boosted by communications led and branded by the 15 health and social care charities, including their own channels with at least 21 million contacts per year. Campaign support packs will also be distributed to every GP surgery and community pharmacy in England.
The collaboration is backed by expertise, insight and significant National Lottery funding from Sport England,the organisation behind the award-winning This Girl Can campaign. The campaign is part of a longer-term drive by Sport England to change cultural and social norms around long term-conditions and physical activity and to help more people get active in a way that's right for them.
The charities are: Age UK, Asthma UK, Alzheimer's Society, Breast Cancer Care/Breast Cancer Now, British Lung Foundation, British Red Cross, Parkinson's UK, Diabetes UK, Macmillan, Mind, MS Society, Rethink Mental Illness, Royal Voluntary Service, Stroke Association, and Versus Arthritis.