We Are Undefeatable - Long Term Health Conditions

Long Term Health Conditions

We Are Undefeatable Campaign

Over 1 in 4 people live with at least one long-term health condition and these numbers are rising. You are twice as likely to be inactive if you have a health condition, however being active can help to manage over 20 long-term conditions such as depression and type 2 diabetes; it reduces the risk of developing some conditions by up to 40% and can delay the onset of and reduce the severity of many health conditions.
For the first time ever, 15 leading health and social care charities are launching a national campaign and movement to inspire and support people with health conditions to be active.

The campaign is inspired by, and features, the real-life experiences of people with health conditions getting active despite the ups, downs and unpredictability of their condition. The campaign "We Are Undefeatable"aims to support people living with health conditions to build physical activity into their lives, in a way that their condition allows, and to celebrate every victory big or small. A brand new website WeAreUndefeatable.co.uk and social media channels will provide inspiration, reassurance and support.

The "We Are Undefeatable" campaign will launch on 29th August for 6 weeks. It will feature in England on TV, radio, PR, and online boosted by communications led and branded by the 15 health and social care charities, including their own channels with at least 21 million contacts per year. Campaign support packs will also be distributed to every GP surgery and community pharmacy in England.

The collaboration is backed by expertise, insight and significant National Lottery funding from Sport England,the organisation behind the award-winning This Girl Can campaign. The campaign is part of a longer-term drive by Sport England to change cultural and social norms around long term-conditions and physical activity and to help more people get active in a way that's right for them.

The charities are: Age UK, Asthma UK, Alzheimer's Society, Breast Cancer Care/Breast Cancer Now, British Lung Foundation, British Red Cross, Parkinson's UK, Diabetes UK, Macmillan, Mind, MS Society, Rethink Mental Illness, Royal Voluntary Service, Stroke Association, and Versus Arthritis.


Follow and like the campaign on the following channels: Facebook Twitter Instagram

Partners and Sponsors

Partners and Sponsors

  • Sport England
    Active Partnerships
    Somerset Business Award Winner
    Somerset Chamber of Commerce
    Disability Confident
  • Somerset Skills & Learning
    Youth Sport Trust
    activity alliance
    Sedgemoor District Council
    Avon & Somerset Police
  • South Somerset District Council
    Somerset Partnership
    Yeovil Hospital Healthcare
    Taunton & West Somerset Council
    Mendip District Council
    Homes in Sedgemoor
  • Macmillan Cancer Support
    Spark Somerset
    YMCA Dulverton Group
    Department for Work & Pensions
    Somerset CCG
    together team
    Somerset Cricket Board
    British American Football Association
    Badminton England
    Somerset FA
  • British Cycling
    Create Development
    Children in Need
    The Salvation Army
    Somerset County Council
  • Channel Adventure
    Nova Sports & Coaching
    Zing Somerset
    Sports Coach UK